General Disclosures

JKR & Company (“JKR”) is a broker-dealer registered with the SEC (Securities and Exchange Commission) and member FINRA (Financial Industry Regulatory Authority) and SiPC (Securities Investor Protection Corporation), and investment adviser registered with the State of California. JKR may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration requirements.

JKR does not, and will not, effect or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, through this website. Any subsequent, direct communication with a prospective client shall be conducted by a JKR representative who is either registered or qualifies for an exemption or exclusion from registration in the state or country where the prospective client resides.

No Investment Advice

This website is not an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be illegal. This website is intended for informational purposes only and should not be construed as investment advice or a recommendation to sell or buy any security or other investment or undertake any investment strategy. It does not constitute a general or personal recommendation or consider the particular investment objectives, financial situations, or needs of individual investors. Please remember that different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy (including those undertaken or recommended by JKR), will be profitable or equal any historical performance levels and a loss of all original capital invested in a security may occur.


The information on this internet site is directed at, and is intended for distribution to, and use by, persons in the United States only. It is not intended for distribution to, or use by, any person in any other jurisdiction.

By connecting to and using this site, you are indicating that you are 18 years or older and you agree to be bound by all the terms and conditions set forth on this page.

JKR’s website is provided to you without charge as a convenience and for your information only. By merely providing access to JKR’s website content, JKR does not warrant or represent that the content is accurate or complete; the content is up-to-date or current; JKR must update any content; the content is free from technical inaccuracies or typographical errors; the content is free from changes caused by a third party; and your access to this website will be free from interruptions, errors, computer viruses, or other harmful components. JKR will not be liable to you nor anyone else for any loss or injury resulting directly or indirectly from the use of the information contained on this website, caused in whole or in part by its negligence in compiling, interpreting, reporting or delivering any content.

Customer Identification Program

The USA PATRIOT Act is designed to detect, deter, and punish terrorists in the United States and abroad. The act imposes anti-money laundering requirements on brokerage firms and financial institutions. The Act requires that firms positively verify the identity of their clients. For this reason, we ask for identification, such as a copy of a driver’s license or organizational documents, at times during our relationship with you. We may also ask you to certify beneficial ownership information. We crosscheck this information against government-published lists of entities and persons known for or suspected of involvement in terrorist activities.

Investor Education and Information

According to FINRA Rule 2267, please be advised of the following:

  • You can find useful investors information on the FINRA website including a link to BrokerCheck which posts useful information for investors regarding any member firm or associated registered person. Available information includes employment and disciplinary history of registered firms and persons, and all final disciplinary actions taken by federal, state, or foreign securities agencies or self-regulatory organizations that relate to securities or commodities transactions. This resource is available to all members of the investing public.
  • FINRA offers the following toll-free telephone listing which allows you to check for any disciplinary history of its members (brokerage firms which belong to the FINRA) and their associated persons (registered representatives employed by FINRA members): 1 (800) 289-9999.
  • You may also obtain investor brochures on FINRA’s Free Investor Publications site that includes information describing FINRA BrokerCheck.


You can submit complaints concerning services provided by JKR & Company as follows:

  • Mail: JKR & Company Compliance Department, 7145 Woodley Avenue, Van Nuys, CA 91406
  • Phone: 818-781-7721
  • Email:

SIPC Information

JKR & Company, Inc. is a member of the Securities Investor Protection Corporation (“SIPC”). SIPC is the first line of defense in the event a brokerage firm fails owing customers cash and securities that are missing from customer accounts. You may obtain information about SIPC, including the SIPC brochure, by accessing SIPC’s website at or by calling: (202) 371-8300.

SEC Order Execution and Routing

U.S. Securities and Exchange Commission (“SEC”) Rule 606 requires all brokerage firms to publicly disclose their order routing practices. Disclosure is to describe routing of “non-directed orders,” that is, orders that customers have not specifically asked to have sent to a particular venue for execution. JKR & Company directs all trades in over-the-counter (OTC), listed stock, and options to our clearing firm, Pershing, LLC, for execution. JKR does not receive compensation for directing this order flow to Pershing. The designated market makers to whom orders are automatically routed are selected by Pershing based on the consistently high quality of their executions in one or more market segments and their history of seeking price improvements. Pershing regularly reviews reports for quality of execution purposes. To view the most recent quarterly report, go to Enter the firm name: J K R & CO (must enter exactly with correct spacing) click on “GO”.

Exchange-Traded Funds (ETFs)

Traditional ETFs are typically structured as registered unit investment trusts (UITs) or open-end investment companies whose shares represent an interest in a portfolio of securities that track an underlying benchmark or index. Some ETFs that invest in commodities, currencies, commodity- or currency-based instruments, or volatility instruments are not registered as investment companies and are generally established as grantor trusts. Unlike traditional UITs or mutual funds, shares typically trade throughout the day on an exchange at prices established by the market.

Like individual stocks, ETFs can be bought and sold throughout the trading day at the current market value, which continuously fluctuates and reflects the value of each ETF share at any particular time. Shares of ETFs are bought and sold on various stock exchanges.

ETFs can track a wide variety of sector-specific, country-specific, and broad-market indexes. ETFs may provide diversification to your overall portfolio because one share or one unit may represent multiple underlying stocks, bonds, and/or other asset classes. Each ETF seeks to replicate the market performance of the underlying index that makes up its basket of securities. Although ETFs seek to mirror the performance of a particular index, the relationship between the performance of the index or sector and the ETF is not exact because of the fees and trading costs associated with the ETF, as well as the difficulties in exactly mimicking an index.

Non-traditional ETFs may be “leveraged” or “inverse,” and function like traditional ETFs, but may offer leverage depending on the product’s investment objective. These ETFs, which are sometimes referred to as “geared,” “responsive” or “exotic,” generally rebalance daily, although some rebalance monthly. They are complex financial instruments designed to meet a stated investment objective although their performance can change significantly from their stated objective on a daily or monthly basis, depending upon the trading session.

These non-traditional ETFs seek to deliver multiples of the performance of the index or benchmark they track. To accomplish their objectives, non-traditional ETFs involve investment strategies that utilize swaps, futures contracts, and other derivative instruments. Both leveraged and inverse non-traditional ETFs are trading vehicles and are not suitable for investors who are interested in a buy-and-hold strategy, particularly in volatile markets.

JKR & Company does not recommend non-traditional ETFs to customers.

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